privacy policy

Your secrets are safe with us! Bedtime places great importance on the privacy of our customers and is committed to protecting your personal information. Consequently, we will only use the information that we collect about you lawfully. Any information we collect about you will be used for one of two reasons - firstly, to process your order and secondly, to provide you with the best possible service.



Information is collected from you primarily to make it easier and more rewarding for you to use our services. Depending on the service you are accessing, you could be asked to provide information such as your name, email address or information about what you like and do not like. It is entirely your choice whether to respond to these questions or not.

Bedtime collects two types of information. The first type is anonymous information. For instance, we may collect information to tell us that five thousand people visit this Privacy Policy today, but we do not know their names, where they live or their date of birth - they are 'anonymous' to us.

The second type of information that Bedtime collects is personal information. Bedtime will collect personal information that lets us know the specifics of who you are such as your name, email address, or postal address, when you provide it to us. With this information, Bedtime can provide a variety of personalised and enhanced services that are not available to anonymous users. We hope that you will find it beneficial to provide individually identifiable information about yourself to us because it will make our services more valuable to you.

Sometimes, we may specifically ask for personal information about you when you sign up to use a service. Certain information may be required, such as your name, age, internet address or screen name, billing address, type of computer, credit card number, in order to provide that service or product to you. This information may also be used to inform you of additional products and services which may interest you. You can choose not to receive such information when you are undertaking product or service registration on our website. We may also ask about your interests, but it is your choice whether to respond.

How much of your personal information that you choose to disclose to Bedtime is completely up to you. The only way we know something about you personally is if you provide it to us, for example when you take part in a discussion forum or enter one of the competitions on our websites.

We will never collect sensitive information about you without your explicit consent. The information we hold will be accurate and up to date. You can check the information that we hold about you by emailing us.  If you find any inaccuracies we will delete or correct it promptly.

The personal information which we hold will be held securely in accordance with our internal security policy and the law. We may use technology to track the patterns of behaviour of visitors to our site. This can include using a "cookie" which would be stored on your browser.  You can usually modify your browser to prevent this happening if you so desire.

We may disclose your information to third parties as is necessary to achieve those purposes (such as our nominated freight carriers). We do not use or disclose your information for any purposes that are unrelated to the purposes of collection, unless required by law or with your consent. By accepting our Terms of Sale you consent to us using your personal information for the purposes specified therein.

The information collected in this way can be used to identify you unless you modify your browser settings. If you have any questions/comments about privacy, please feel free to contact us.



Bedtime automatically gathers anonymous information to monitor the use of our website, like the numbers and frequency of visitors to We only use such data in the aggregate. This collective data helps us determine how much our audiences use parts of the site, so we can improve it to assure that it is as appealing as we can make it for as many users as possible. Parenthood may publish or provide this aggregate data to other people.



Bedtime will only use the personal information you have chosen to provide us for the purpose for which you provided it. Bedtime will not use it for any other purpose without your consent.



There will be occasions where it will be necessary for Bedtime to disclose your personal information to third parties. Bedtime may be required by law to disclose the information, or Bedtime may be required to disclose your personal information to third parties to provide the service you have requested, for example, if you purchase products online, Bedtime will need to disclose your personal information to third parties in order to bill and deliver your products. However, the disclosure will only be made where it is necessary to fulfil the purpose for which you disclosed your personal information. Otherwise than stated above, we do not disclose personal information that you may give us, such as your name, address, email address or telephone number, to any organisation or person outside Bedtime unless you have authorised us to do so.


Under no circumstances will Bedtime sell or receive payment for licensing or disclosing your personal information.



Bedtime operates secure data networks that are designed to protect your privacy and security.



If you have any complaints relating to online privacy issues on our website, please notify



Any changes to Bedtime’s Privacy Policy will be posted on this page.